If you have a shop in a market, that’s good. And if you have a well-running shop in a market, that’s amazing. Now, if you’re adding a business to Google, that’s fantastic. Or if you have already done a Google My Business listing, then that’s brilliant.
So, today, we’ll learn how to add local business to Google Maps. The process of adding my business to Google is quite simple and it holds a lot of importance.
Why Google My Business Listing
There are various reasons why Google My Business listing should be your priority:
1. Free Web Traffic
Google is the powerhouse that gives 92% of searches on the internet. So, whoever is searching to buy something online, they’d most probably be using Google. Therefore, if you have got your business listed on Google and somebody searches for your service and Google shows your business, you’ll get free traffic.
Suppose you sell Kurtis online through your online store. Imagine someone searching for Kurtis and Google shows your result in the Maps. Let’s see how much traffic is coming from Delhi for the term, Kurti.
So, every month, around 10K people are searching for Kurtis online from Delhi. If you get shown up in 1% of the searches, then you’ll be getting at least 100 free visitors every month.
This is why you need to use Add my business to Google maps.
2. Create Brand Awareness
The businesses that are available on the internet are considered to be ‘safe’ by the people. Therefore, it’s a good idea to register the business on Google.
What’s better than no business? Business!
Online business has given a lot of opportunities to many store owners. Some of the owners had seen an immense growth of more than 200% by shifting their business from offline to online.
3. Tracking Becomes Easy
It’s a little difficult to track and manage your records when you’re focusing on the offline mode of selling. But when you register the business on Google, you can easily track how many people you’re getting from the platform via Google Analytics.
4. Reduce Your Retargeting Issues
Mostly 99.9999% of people want more customers. But, do you pay heed to recurring customers? Hardly anyone. Earlier, people used to visit markets and then select a shop by doing hours of window shopping.
But today, if you deliver a quality product, they’ll always remember your brand name and company details if you’re functioning online.
This is why you must add a business to Google for quality and brand recognition as well. Now, let us learn about the different methods to add my local business to Google maps.
How to Register a Business on Google: 4 Steps (with Pictures)
Businesses are hard to function when they’re targeting the offline segment. But, if you’re targeting the online segment, then adding my business to Google must be your number one priority.
So. let’s see how to register the business on Google. Now, it’s very easy to claim your business on Google. It’s generally done on Google Maps and your answers will be seen in Google Maps only.
This is how your results will be shown in Google results with a sneak peek of Google Maps. So, in order to get this done, see the steps below.
1. Go to Google My Business
Click on Start Now in the top right corner.
Now you’ll be redirected to a Maps page where you’ll have to drop the pin on your location.
2. Enter Your Business Name & Address in the Bar
You cannot skip to register business on Google in any condition.
Now comes a very important part of listing your local business to Google. That is, adding your information such as address.
So, as per good SEO techniques, what Google recommends is that you should use the same address everywhere.
For example, if you have written your address like Shop No. 22, B-Block, Connaught Place, New Delhi. Then don’t write addresses like Shop 22, Block-B, CP, New Delhi. The same address as it is must be written.
3. Verify Your Business
While going through the process of adding your business to Google maps, you will have to verify that your business is authentic. For that, Google will either send you a postcard with a verification PIN that you will have to enter into the My Business account.
Pro Tip: Just in case you don’t have postcard service or mail delivery availability in your area, then you can request a video call. A Google employee would give you a video call and ask you to show your business or shop. They will also ask you to show your business’ front face and might ask you to give them an overview of your workspace.
4. Confirm Your Business and Take Ownership
It is very important that you make a Google+ page of your business and take ownership of the business.
Pro Tip: It is very easy to bypass the authority of businesses on Google. Therefore, not having ownership of the Google My Business listing could mean losing your business.
So, this is the complete process of how do I add my local business to Google Maps in 2022.
We hope the blog was helpful.