8 Best SEO Tools for Beginners to Drive Traffic on Website

Last Updated on September 5, 2022

Everyone who’s starting out on the internet with blogging wants to write content that gets viral and reaches the maximum number of people. In order to actually understand how to create that sort of content, you need to use some of the best SEO tools. This is a complete list of keyword research tool free available on the internet and some of them are paid as well.

There are vital for a good content that gets read

  1. The content must be new
  2. It should have real life relevance to the people
  3. It must be something very quick and shouldn’t take much time for people to understand

For example

write viral contents

If you remember that a video went viral on the internet where an Auntie was seen abusing and throwing vulgar comments on the girls who were wearing short dresses. So, this is exactly when many websites wrote numerous articles on this issue and earned a good amount of visitors on their website.

So, what’s the benefit of writing something that gets viral? Because making something viral is not in our hands and that too when we know that something new has not received a keyword yet. So, what should we do?

This is where this blog is focused on.

Today, we’re going to share a list of all the best SEO Tools which are a must for beginners. These tools will solve almost all of your SEO problems that arise in the first place.

1. Moz Tool

Moz is one of the best SEO tools for beginners where you can enter your website and it notifies you whenever there’s an error in it. This is an SEO site audit tool that helps you find out all your On Page SEO errors, understand what’s causing problems in your website to rank higher, and give you tips on how to solve these errors.

You can get the keywords your competitors are using and ranking for using the Moz Tool. You can get automated reports and have an in-depth report on mobile and desktop ranking factors. SEO Site Audit has never been so easier than before with Moz Tool.

If you know how to use Google Keyword Planner tool, then it could be the best for your SEO practices. In case you don’t know, we’ll give you a brief tutorial on the Google Keyword Planner Tool.

2. Google Keyword Planner Tool

It is one of the best keyword finding tools online. But, the main problem is that, Google didn’t specifically invent this keyword planner tool to search for keywords for writing blogs and articles. No worries! If you know how to use Google Keyword Planner tool, then that could also help you increase your rank online.

So how do you use Google Keyword Planner Tool?

how to use google keyword planner

This is the area where you can search for anything and select the location, language, search network data needed, and the duration of data that you want to collect.

Here you need to understand one simple formula for searching a good keyword.

You need to write just the basic keyword here. Don’t fit in any other extra words such as: best, how, where, teach me, tutorial of.

These extra words will be given to us in the results that we will get. But, it’s not easy to get the desired keyword with the desired search result. So, how do you do it?

Here we will consider one extra feature of Google Keyword Planner Tool – Filter.

google keyword planner filters

Once you click on Add Filter, you’ll see an option which says – Keyword text. This is the field where you can add some extra words such as: best, how to, where to, why, tutorial, guide, list and similar other words depending on your intent.

Here we are learning how to use Google Keyword Planner tool to get our desired keyword with desired search results.

how to use keyword planner

Here we have added the word “best SEO Tools” for our search result SEO tools and we can see how relevant keywords started popping up with some decent search results.

Just like that, there are more filters that you can use and when you know what happens when you use these filters individually, you can combine these filters together to find out the keywords that almost none of your competitors know.

3. BuzzSumo

So let’s suppose you have a website and you don’t know what to do next. People on the internet are telling you to create content but you don’t know what content should you be making. If this is the kind of situation you’re facing or will face in the future, then BuzzSumo is the tool for you.

BuzzSumo gives you the list of contents depending on the number of times it has been shared.

buzzsumo interface

This is how the interface of BuzzSumo looks like. It’s a very basic interface where you can enter the title of the topic you’re searching for or even the website of your competitor.

competitor analysis in buzzsumo

Here you can have a look at the list of blogs that are performing well as per the number of times they had been shared on the internet. Sharing is an important part for every content producer because liking your post takes a second. But making people share your content take efforts.

Now, let’s see some of the website audit tools. 

SEO Site Audit Tools

If you have a website, then you need to know how to do an SEO audit for your website. So, let’s proceed on how to audit your website for an amazing SEO friendly interface that Google loves.

The first tool in our list is SEOptimizer.

1. SEOptimizer

This is a free SEO site audit tool that helps in giving a basic SEO audit of any website that you fill in.

seoptimizer site audit

All you have to do is enter your website and click on audit. Then the crawlers of SEOptimizer would start auditing the website and give you a report which would look like this.

SEOptimizer site audit report

You can get this tool for free or even buy this tool’s full version. Although, we would not recommend you to buy this tool as there are other tools that bring you much greater value at almost the same price.

So, the next tool on our list is, Ahrefs Site Audit Tool.

2. Ahrefs Site Audit Tool

We have already written a blog on How To Spy Your Competitor’s SEM Strategy with Ahrefs. So, you can go and check out how to do an SEO audit on Ahrefs.

If you also want to check your website’s ranking on Google, then Ahrefs provides you with that as well.

There are various reasons for using Ahrefs Site Audit tool

  1. Ahrefs helps you in identifying broken backlinks
  2. You can track where your competitors are getting backlinks from
  3. Find out Keywords that are helping your competitors rank
  4. You can also track the latest keywords that are trending with good search volume
  5. Do an entire domain comparison with Ahrefs

Ahrefs help you in understanding where you are lacking behind when it comes to your competition.

The tool is not available for a trial version, but you can buy Ahrefs for a very nominal amount of $99 per month. And if you’re serious about your website’s growth, then you should definitely think of this as an investment.

3. SeoMator

When it comes to SEO, auditing is one of the most important processes. No SEO process or activity can begin if you don’t know how to do an SEO audit for your website.

SeoMator interface

The tool helps you to analyze your On Page and Off Page SEO factors. Along with this, you can get your reports extracted in PDFs which you can access anytime and track your scores in the future.

SeoMator site audit report

You get options to find the content quality on your website and see which web pages have duplicate content, plagiarism issues, word count, and unique content.

This option is also available in the Ahrefs SEO audit tool which further breaks down your report into clickable pie charts where you can identify all pieces of content as they were segregated. This means that you can further prioritize which pages should you be focusing on first.

4. Google Search Console

Google Search Console is another SEO auditing tool directly by Google which is FREE of cost. No matter if you don’t have any other best SEO tools for your website, but Google Search Console is a must have tool for you. This tool lets you know the SEO knowledge, the way Google wants to teach.

Google provides multiple facts, informational statistics, and a lot of data that could help you give a direction of what your next move should be. This data could be something you could’ve never thought of yourself if it was not given to you in the first place.

Setting up Google Search Console is very easy. You just have to log in with your original Gmail account and you’re good to go. Other than this, if you’re using Yoast SEO plugin, then you can connect to Google Search Console directly.

Google Search Console tells you if your Sitemap is error free, the crawler would help you find errors on your website and recommend a significant number of changes to increase speed and perform better.

It also helps you in reviewing your HTML structure and coding which might be causing difficulties in User Experience. It also reviews your inbound links and finds if any page has any problems.

If you’re one of those people who can’t manage to look at their website every day, then Google Search Console is your tool. This tool will tell you how to do an SEO audit with step by step information as it is directly coming from Google.

5. Screaming Frog

If you’re looking for a software that you can download and get reports for your web pages, then Screaming Frog it is. It is a decent crawling tool that helps in identifying problems regarding met description, anchor text, security, and links.

Credit: screamingfrog


Screaming Frog is more like a crawling tool. This tool would be a good choice if your website has up to 500 pages. If the number is more, check out other SEO site audit tools.

So, these were some of the best SEO site audit tools which you must consider purchasing. Also, remember that starting your business online with paid tools can help you leverage better rankings on the search engines because of no previous error checks.

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