Bluehost Website Builder Review (2023): Quick Guide!

Last Updated on October 29, 2022

Bluehost is one of the most popular hosting and domain provider. Moreover, Bluehost not only offers a balance between affordability and functionality, but the providers also offer a Bluehost website builder, which is built on top of WordPress to deploy websites quickly.

WordPress has made its name as the world’s most popular content management system and powers millions of websites, and Bluehost uses the platform as the backbone for its own website builder.

The Bluehost website builder offers various dependable tools to create any WordPress website with ease. Although Bluehost website builder includes various editor choice tools, the first look at them can be a bit confusing.

However, there is no need to worry, as we will give you a detailed review of the Bluehost WordPress website builder.

The first step comes first. To start the Bluehost website builder review, let’s first take a look at its pros and cons.

  • Wide template library
  • The stock of licensed images and videos
  • WooCommerce storefront
  • Excellent uptime
  • Ease switch between Bluehost website builder and WordPress builder
  • Reliable customer support

  • Limited image editing
  • Non-interchangeable templates
  • No monthly billing

Bluehost website builder’s plans, prices, and options

Bluehost website builder’s plans
Image source: website rating

Although, unlike Wix, the website builder of Bluehost is reasonably priced. Apart from all the other providers, you will need to suss out exactly what plan you should go with, as Bluehost has distinct capabilities.

The basic Bluehost plan includes unlimited monthly data transfer and free email marketing. While on the other hand, the pro plan gives access to features for online payment and storefront tools, premium templates, and domain privacy.

As eCommerce functionality is the main draw to online stores, Bluehost allows users to choose between the pro plan and the online store plan. Although both plans include WooCommerce, the online store plan gives users additional features such as subscription service, in-cart customization, discount code generator, and more.

Each plan of Bluehost includes a vast library of licensed images and various marketing tools. The basic plans of Bluehost are good for putting together a professional-looking website, while the premium plans are better for boosting visitor engagement by running email campaigns.

Take note that basic customization, such as blog post management, etc., can be done with any plan of Bluehost and can be done directly in WordPress through the Bluehost website builder.

How does the Bluehost website builder work

The website builder takes a different approach than other popular builders such as Wix or Squarespace.

Unlike the other builders, the website builder of Bluehost is built on top of WordPress and provides users with a streamlined and straightforward website-building experience. Easy customization and custom page building can also be done with Bluehost drag-and-drop website builder.

Take note that although the website builder gives a 100% custom interface, which does “feel” like a website builder, the WordPress software is still the engine underneath the site, meaning users will still have complete access to the WordPress admin dashboard and can install plugins if needed.

Although on a technical level, the website builder may seem like a WordPress theme, it is more than that, as it offers control over everything through the Bluehost website builder dashboard.

The builder may seem like to be built for experienced users, but that is not true; it is a simple drag-and-drop builder and can be used by experienced as well as novice creators.

Keep in mind that Bluehost hosting is required to use the Bluehost website builder. The builder is available in all Bluehost plans, meaning as long as the users have its hosting, they can use the website builder.

Another thing to keep in mind is that once a template in the builder is set, it cannot be changed. However, the sheer number of customizable drag-and-drop elements is more than enough to create a professional and attractive website.


Although all three website builder plan come with ‘hosting included,’ the providers do not list any details of hosting packages offered with different packages.

The services offered by Bluehost basic plan are similar to the shared hosting plan. The services include free SSL, domain, CDN, and more for a year. An SSD storage space of 50 GB is also included in the basic plan.

Although the pro website builder plan includes all the services of the basic plan, it also includes various other features, such as an SEO plan for the website, etc. However, it does not include all the features of a pro hosting plan. For instance, CodeGuard, Domain privacy, and other features are not included; users will need to purchase them separately.

Site tool and eCommerce option

Bluehost website builder provides users with a variety of elements that they can play with by simply dragging and dropping and can create an eye-catching site easily.

The website builder includes various advanced tools that are nowhere to be seen in WordPress, such as its starting point tool. The tool only requires the user to put in their Keyword/site name, which will automatically place it in the header, pages, and footer. Moreover, the tool will automatically pick images and will put them throughout the site. And, of course, users can change it anytime they want.

Although the website builder has advanced features, it does not offer much freedom when it comes to image editing. Users can upload their photos and logos and can pick up images from the website builder’s library, but cannot do much editing besides resizing and adding links, alt tags, and meta descriptions.

On the plus side, Bluehost website builder doesn’t skimp on design tools. Users can browse through all the elements and can import whichever one they like. Moreover, each element presents various designs to choose from. Various advanced features such as countdown timer, map, and carve out for HTML and CSS.

The website builder also has excellent eCommerce capabilities and includes various functions such as product listing, reviews, coupon code generator, etc. Furthermore, the famous WooCommerce plugin can also be used with this builder and can be used to sell physical and digital products and also subscriptions.

Excellent uptime and customer support

A website wouldn’t have any engagement if it had poor uptime. This may be a problem with various website builders but not with the builder of Bluehost.

The hosting of Bluehost’s hosting has a historically stable uptime, and its uptime still remains firm; as a matter of fact, Bluehost’s uptime is one of the many reasons why it is ranked among the best hosting providers.

Other than its excellent uptime, Bluehost also offers 24/7 reliable customer support, which can be accessed through live chat and phone calls. The technical support team of Bluehost can be used to solve any queries. Moreover, customer support can even be used to get a step-by-step guide for building a website of any niche.


1. Is Bluehost website builder different from WordPress?

Yes, both are different as WordPress is a Content Management System (CMS), while Bluehost is a hosting provider that offers its website builder. Moreover, a WordPress site can be built on pretty much any hosting, while Bluehost website builder requires hosting of its own.

2. Is Bluehost website builder good?

Bluehost offers a reliable builder that can be used to create a WordPress site of any niche. Both experienced and novice developers can use this platform to create professional and attractive websites.

3. Is Bluehost billed monthly or annually?

Although Bluehost does not offer a monthly subscription to its basic and managed WordPress hosting plans, users can choose a month-to-month billing plan if they go with Bluehost VPS or a dedicated hosting plan. However, the website builder plan of Bluehost only supports payment methods of 12 or 36 months.

To Conclude

Bluehost offers its very own website builder that uses WordPress as its backbone and can be used to create professional and attractive websites. However, the website builder can only be used with the hosting of Bluehost.

Although the Bluehost website builder has some shortcomings to it, it also includes various editor choice website building features which can be used to power websites of any niche and quickly deploy on the internet.

All in all, Bluehost website builder is an easy drag-and-drop builder and offers a wide variety of features, widgets, licensed images, and more which can be used to quickly up rank a website.

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