What is Ecommerce Marketing: Definition, Tips & Strategies

Last Updated on September 3, 2022

Did you know that a 1-second delay in page loading speed can cost you 7% of your e-commerce conversions? Well, today, The Digi Experts are going to teach you how to make an amazing Ecommerce Marketing Strategy to increase your E-Commerce sales.

We’ll learn how to optimize your Ecommerce site ahead of how to make Ecommerce website.

Most of the sellers are unclear on how to increase Ecommerce sales even when their product is outstanding. So understanding how to make Ecommerce website is secondary. Let’s understand what is Ecommerce marketing in reality.

What is Ecommerce Marketing

Ecommerce Marketing is the process of building an online store on a website and selling your products and services from that space.

The main intention behind Ecommerce Marketing is to drive awareness on the internet regarding your products and services.

So, a good Ecommerce marketing strategy would require the usage of SEO, SMM, SMO, Email Marketing, and some Ecommerce marketing tools as well.

Now, let’s see how to build your own Ecommerce Marketing strategy.

Ecommerce Marketing Strategy

Let’s understand “good Ecommerce Marketing strategy” by taking in examples from the key players in the market. We’ll see what they’re doing that’s giving them a profitable business.

Choosing Colors Precisely

One of the hardest things for any Ecommerce marketing company is to settle down on a color theme. If you choose a color that goes with your product, then it could greatly impact the success of your Ecommerce store.

So, the colors are divided into four broad categories: Blue, Red, Yellow, and Green.

The blue color shows creativity and vibrates a sense of relaxation.

Sometimes, the blue color can be considered to “trap” the audience.

How?

You might have seen those fly traps where once a fly enters, it gets killed.

This is how a fly trap looks like. The same machine has blue color reverberating that “attracts” flies to come near it.

The same color was used by Flipkart last year in its Big Billion Day Sales. Let’s see how their creatives and website were made.

Flipkart had used a blue color theme with some yellow colors as well. But majorly, Flipkart focused on the color Blue and its relative colors like Purple as well.

As you can see, here Flipkart listed its products in blue color background merged with a Purple color background.

Although this product mention page isn’t looking well because of the Blue and Purple colors mixing with each other. Here, they could have played with the Contrast. But, this is what Flipkart did on its inside pages. The outside or main pages were having Blue background.

Let’s see how its competitor Amazon performed during the same time of Big Billion Days. Amazon launched, Great Indian Festival during the same time but, the results were varying.

Here, we can see a comparison of both Flipkart and Amazon’s themes.

The colors are way different from both Flipkart and Amazon when it comes to their Sales theme. And both the colors represent different aspects.

Here, we can see how the Homepage of Amazon was during the sale.

The page looked pale and no matter how good their deals were, Flipkart still ruled the Ecommerce market. You can check out the result of Flipkart’s sales during the season here.

Let’s check out another color: Yellow.

This color has also been widely used by many companies during sales. The color looks majestic and goes with the traditional Indian style color. Just like the way it has been used by this company below. 

Yellow has also been used by Amazon, as you can see in the image above.

Now, the next is Social Media Marketing for Ecommerce Marketing.

Social Media Marketing

This is also one of the best ways to increase your sales and drive traffic to your website. Social Media is the best way with which you can get traffic to your website.

Did you know that 7 out of 10 people buy from those brands whose social media pages they’re following?

If you look at any of the big players, they’re present on their social media platforms. When it comes to small players, they’re not so much present on social media platforms. Why? Because most of the small players are busy in doing other work when they don’t even know that they can get almost 25% more business with just social media platforms.

So, how to increase ecommerce sales with social media, that’s our question!

1. Use It to Help Your Audience

Make useful DIYs that show your product can be helpful to them. Provide valuable information to your audience.

2. Make Entertaining Posts

Entertainment is never out of style. Make some amazing 1 minute videos that have loads and loads of entertainment stuff packed in it.

3. Create Shoppable Content

How to create ecommerce marketing strategy where we leverage shoppable content?

Well, there are platforms like Instagram that are including in-built features where you can include products from your feed. Seems helpful, right? Well yes! You can tag products in your pictures on Instagram. 

Here’s an example.

So, go to an ecommerce website’s Instagram handle or even some big brand’s ecommerce handle and you’ll see that they’re also doing the same thing. So, if brands are doing it, what’s stopping you?

Next comes Content Marketing.

Content Marketing

So, how can Content Marketing help you reach your ecommerce goals? Surely, Content Marketing does help increase your ecommerce sales. Want to know how? Here’s the tip.

Optimize Your Landing Page Copy

Many people miss out on minute details and look at their page from the audience’s perspective.

Let’s say, here we have taken a screenshot from a Google Ad that popped in our query related to Hospital search.

Here, the first thing they did was to include a quote that gives a sigh of relief to the user. 

Along with this, if you put up some facts and figures in front of the individual, it’ll work too.

For example, here another competitor was using this landing page where they were playing the numbers game.

So, such facts and figures also give you an idea of how to make ecommerce website that drives sales.

The examples which we took were not from eCommerce websites, but they were just there to give you an idea of how to increase ecommerce sales. Facts and figures work everywhere.

You may use some ecommerce marketing tools like SEMrush to spy on your competitors. See what they’re doing and what they’re leveraging for their ecommerce stores.

Now, that you know the ideal Ecommerce Marketing strategy, let’s move forward to making our own Ecommerce website.

Ecommerce websites are not hard to build. If you know the fundamentals of SEO, you’re all set to build an amazing store.

How to Make Ecommerce Website

If you know coding, then that’s amazing. But, if you’re just like the other 6,00,000 users who use Shopify, then you can also use these stores to build an ecommerce website with their help.

So basically, there are two widely known platforms on which you can build a store: Shopify and Woocommerce.

These two platforms can help you list products, edit design, mobile friendly interface, and a lot more.

Now, let’s see how to make ecommerce website.

1. Go to your WordPress dashboard
2. Go to Plugins and search for WP Shopify
3. Activate the Plugin
4. Add relevant information
5. Create a Shopify private app for your Shopify account
6. Sync the details in your WordPress account

So, this is how you can build an ecommerce website with Shopify.

Now, this was the basic on how an online ecommerce store building is done.

Let’s talk about some amazing ecommerce marketing tools that you should be using.

1. Shopify – we’ve talked about this later
2. PrestaShop – free ecommerce website builder
3. JungleScout – track products’ performance on Amazon
4. SEMrush – competitor analysis tool
5. Ahrefs – competitor analysis tool
6. Sourcify – connecting store owners with manufacturers
7. Veeqo – inventory management tool
8. Asana – task management, assignment, and tracking
9. Oberlo – import, customize and track your products
10. TradeGecko – order syncing, product combination, and report management

So, these were some of the most widely used and helpful ecommerce marketing tools for you. Use these tools as the requirements are.

This is where we come to an end on how to make ecommerce website.