How to Setup and Optimize Google Adsense for Your Website

Last Updated on September 3, 2022

Google AdSense is a program that is run by Google that rewards website owners for allowing Ads on their website. The way Google AdSense works is really simple: you dedicate specific slots to Google to show up its Ads on your website. In this blog, we’ll learn how Google AdSense works.

So, this Google AdSense tutorial will take you through the fundamentals of AdSense.

Let’s begin with How Google AdSense works

How Google AdSense Works

Understanding How Google AdSense works is pretty simple.

Just like advertising on television, the advertisements are shown after the show has ended. So basically, out of 30 minutes of the show time, the actual run time of the show is around 20 minutes. Rest 10 minutes are dedicated to Advertisements.

This is exactly how to earn from Google with AdSense. But, the entire process is important to understand. Before that, let’s know the difference between AdSense & AdWords.

AdSense vs AdWords

Every beginner once gets confused between Google AdSense and Google AdWords. It’s okay if you’ve also been confused lately. We all have been there!

So, Google AdSense is the platform where the users are earning for activating advertisements on their website. On the other hand, Google AdWords is a platform that helps people advertise their products and services on other websites. This is the basic difference between the two.

Google AdSense is one of those easy ways to earn money. If you get an impressive traffic, then earning money won’t be difficult for you.

Now, before we learn how Google AdSense works, let’s see why people say AdSense approval is difficult.

Important Things to Keep in Mind

1. Don’t use VPN while registering for Google AdSense
2. Use top level domain for your website (.com, .org, .org etc)
3. Create About Us, Career and Privacy Policy
4. Don’t upload plagiarised content
5. Be active on Google WebMaster and Analytics
6. Now go for Google AdSense

Now, let’s learn how a Google AdSense account is made.

Setting Up Google AdSense Account

Google AdSense setting up is quite easy. 

If you have a Gmail account, you’re all set to launch your Google AdSense account.

• Visit AdSense page

Here you’ll have to select the Google account with which you wish to make an account. 

Select the account you wish to proceed with.

• Enter your website

• Enter your email address

Enter the main email address with which you wish to make your Google AdSense account.

• Select whether you want to receive updates from Google

• Google’s prompt to sign in from the account

Sign in with your email address or create an account with Google.

1. Select your country

Here, select your country. Accept the terms & conditions by Google.

1. Enter the code in your website

Now, if you use WordPress, you can install this code with some Plugins.

After this, revisit your Google AdSense dashboard and you’ll see something like this (if you’ve correctly followed all the steps)

Once everything is done, Google will contact you and let you know whether your Google AdSense account is approved or not.

Now, after this step, you’ll be given a temporary access to place Ads. But, 

before that, Google will verify your authenticity by sending you the mail with a PIN to your physical address.

During the temporary placement access, you will see Ads popping up on your website. Don’t think that this is the final step and Google will give you the permanent access.

Google usually does that to see whether you’re doing anything suspicious by sending illegitimate traffic on your website or clicking on your Ads yourself.

So, leave your Ads as it is, and don’t try to disrupt your website’s authenticity by doing anything illegal.

Now, there are some types of Google Ad Units where your Ads will be shown.

Google Ad Units

There are a lot of types of Ad placements that you can apply on your website.

• Medium Rectangle (300×250 pixels)

A well optimized Ad Unit is the one that doesn’t disturb the user experience. Google always keeps “user first” when it comes to ranking websites. So, the placement and Ad Unit size must also be optimized well.

This is how this size looks on the website. The rectangle box format fits in the mobile format as well.

• Leaderboard or Wide Banner (728×90 pixels)

This format fits both text and Image Ads. If the images are placed, then you can’t place much text in this and if you’re placing a text Ad in it, then that would have an okayish text amount.

This is how a Banner Ad would look on your website. Unfortunately, Banner Ads aren’t supported by mobile phones yet. 

• Mobile Banner – Large (320×100 pixels)

It’s obvious that many people use their phones to search on search engines. This means that if we want to target the users who use mobile phones, then Mobile Banner – Large could be an ideal choice for you.

This is how the Mobile Banner Ad would look like. But, it’s highly recommended to place this on the top to get higher chances of an Ad getting clicked.

So, here’s your guide to the most common Google AdSense Ad Units.

When you realize which format suits your website, you’ll better understand how to earn from Google.

So, now we have come to an end of this blog on Google AdSense. We hope the blog helped you. Comment down your thoughts and feedback.