Last Updated on September 5, 2022
A domain can be considered as your temporary identity on the internet. Just like you buy or rent a shop in real life, you do the same on the internet to choose a domain name.
There are a lot of things that go alongside when you search for how to decide a good domain name.
So, choosing a domain is very crucial as it gives you a unique identity on the internet. Therefore, when you’re looking forward to booking a domain name for your business or yourself, make sure that it’s something you could live with till its renewal period.
So, now that we’ve talked about the renewal period, let’s know about this in detail.
10 Tips on How to Choose a Domain Name That Ranks…
1. Renewal Period
When you purchase a domain name, you must check for the renewal policy carefully. Sometimes, you might get confused because of non transparent policies by some companies.
Pro Tip: If you’re unsure about being stable on one business or website, then you can book its domain name for one year and then think about whether you want to renew it or not.
2. Keep the domain name short
People don’t like to type much – unless they are content writers. Here, you’ll have to think about how to choose a domain name that doesn’t take much typing.
For Example: You can consider websites like OLA, OLX, UBER, Swiggy, Trivago, etc. All these websites have around 3-6 characters only. So, try to get a domain name that is short.
3. Don’t add numbers
It can get very confusing when you’re telling someone your website name.
For Example: Android1 or android-o-n-e. This way someone might miss out on your website and think of some other website as yours.
So, when you purchase a domain name, make sure you don’t take up any domain name that has numbers in it.
4. Use a keyword
Keywords still play a very important role in getting traffic to your website. Not just traffic, even Google ranks web pages based on the website’s name as well.
You might have seen websites that have a keyword related to the query get shown on SERP.
So, you can choose a domain name that has one main keyword for the solution you’re trying to provide.
For Example: For the query “cars”, that website got prioritized that had the keyword related to “cars” in their domain name. It also plays an important role in getting you more clicks on your website.
5. Use a memorable name
Choose a name that’s memorable. Something that one can remember after listening to it for the very first time. When you get a domain name, make sure it is something that raises a sense of curiosity about the meaning of the name.
For Example: These are the names that have something related to phones. So the chances of these websites getting clicked whenever someone searches for Mobiles is high.
So, purchase a domain name that can be remembered for the category it belongs to.
6. Check for copyrighted names
There might come a time when you’d find “the best” domain name for your business. But, that domain name is related to someone else who has a business with the same name. So, it might lead to a huge legal trouble.
Hence, look for how to get a domain name without any copyright or legal issues. So, check out for the trademark registry where you can find if your domain name has anything registered or not.
7. Choose “.Com” websites
If you’re getting an option to purchase a domain name with a “.com” ending, get it! This is the most important rule of how to choose a domain name.
dot Com websites are given more priority in SEO especially when the question is about international traffic.
Check out the meaning of all the extensions like: “.com,” “.co.in,” “.net” etc in the Website Planning and Creation blog.
If you’re looking to make a brand of your website in the future, then try to come up with a domain name ending with “.com.”
Even people have more inclination towards “.com” websites as compared to “.in” or “.co.in” websites.
Pro Tip: Many people get hesitant at buying their favorite “.com” domain name because it’s costly today. So, they keep on waiting for the price to fall down. Don’t wait for the prices to come down. Because most of the time, the prices don’t come down. Buy it today before the prices double. So, if you’re learning how to get a domain name at a cheap price, then there’s almost no way out.
You can purchase domain names from BigRock, GoDaddy, NameCheap, HostGator, etc.
Now, what to do if you’re unable to think of any good domain names?
Let’s suppose you’re still unable to find good words eligible enough to be your domain name. In such a situation, you can take help from Domain Name Generators.
8. Domain Name Generator
Domain Name Generators are effective tools that provide you with different words that can be used with your main keyword name.
Suppose you’re looking forward to making a website on “writers”, so here, you can write the keyword “writer” in the search section and see all the words that are available and go along with your domain name.
One such tool, Domain Wheel helps you give Domain Name ideas that are available for use.
The Domain Name Generators are very helpful in giving you some amazing suggestions. Get ideas and book the best one you like.
Business Name Generator is also one of its kind Domain Name Generators. The tool is developed by Shopify, a famous Ecommerce tool.
Other than this, make sure you follow some advices given below.
9. Buy common misspellings of your Domain Name
Suppose you purchase a domain name that is something like: ZORRO.COM.
So buy all the misspellings like: ZORO.COM or ZORROO.COM. This way, you can rest assured that no other individual would try to harm your brand image online.
Now that you have bought all the possible misspellings on your website, redirect them back to your main website. This is one of the major benefits of buying common misspellings of your Domain Name.
10. Check for Bans on your Domain Name
Buying a Domain name can be a very hectic task – first is liking a name and then expecting it to be available. But, this is not everything. You need to see if the domain you’re about to purchase was previously used by someone or not.
There can be two possibilities here:
- The site was doing well on Google and has a history with it. So, in such a situation, if you buy such a Domain, you’ll get a push in the Google Ranking.
But, if the site is taking a fresh step, then you might need more time to do that.
- The second situation is when suppose you’ve bought a website that was previously used by Hackers, Porn companies, or any other website that was going against Google’s policies. So, that Domain Name would be totally blacklisted by Google.
Now, how to check this?
If the domain has been expired, then go to www.expireddomains.net. Type in the website name and you’ll get an idea to find the perfect domain name for your business that’s expired or banned.
And by now, we have to come to the end. You now know how to choose a domain name along with all the things you need to keep in mind.