How to Run Ads on Instagram – Complete Step by Step Guide

Last Updated on September 3, 2022

Instagram is a trending social media platform in the online world currently. As a lot of people are spending their time on Instagram, marketers are finding it to be profitable. But, there are still a whole lot of people who still don’t know how to advertise on Instagram. And once they understand how to run Instagram Ads, they can better scale their business.

Instagram Logo
Credit: Telengana Today


You call them IG users, but for others, these users can be their customers. With just a little understanding of how to advertise on Instagram to the right people, you can see your business reaching new heights.

Now, let’s see how to run Instagram Ads that generate profits.

Steps to install Instagram Ads Manager

  • Make a Facebook Page of your Instagram account
  • Make it a Business Page
  • Connect the Business page with the Facebook Page

That’s it! 

By converting your profile to a business page, you can unlock various options such as getting an insight of your audience by segregating them into various demographics such as age, location – local and international, gender, and many more.

1. Connecting your Instagram to Facebook

Connecting your Instagram page with a Facebook page is important. You can either do this when you are converting your Instagram profile to an Instagram business page or you may do this from here.

In order to create Instagram Ads, you need to have a business profile and secondly, the Instagram page must be connected to a Facebook page.

instagram business account

You can go to your Facebook Page’s setting. Then visit the Instagram tab and click on Log In to connect your Instagram with Facebook.

Now that you have connected your Facebook page with your Instagram page, you’re all set to know how to run Instagram Ads.

How to run Ads on Instagram

This is the second step to creating Instagram Ads. Go to your IG Ads Manager. You may call it as Facebook Ads Manager. Now, click on the Create button on Facebook Ads manager.

instagram ads manager

Although, the Facebook Ads Manager offers you a wide range of Ad objectives to run your Ads.

Here you might ask us why are we going to Facebook when we want to run Instagram Ads. But, Instagram is owned by Facebook. So, everything that happens on Instagram is done through Facebook only. This is why you can use Facebook Ads Manager to run advertisements on Instagram.

instagram ad objective

  • You can choose any of the objectives from the above image.

For this blog, let’s take the Engagement option and learn how to get sponsored on Instagram.

instagram engagement option

  • Click on Engagement and scroll down.
  • Enter your Campaign name and click on Continue.

Now, make sure that this blog is for beginners who don’t know how to advertise on Instagram.

In case you don’t know how to run Ads on Facebook, then read our previous blogs where we have discussed various Facebook Ad objectives and how to utilize them.

instagram ad

Other than that, if you want to learn how to create Instagram Ads, follow this blog.

On the next screen, you’ll be redirected to your Ad Set level where you can manage the Ad set that you want to create for your Instagram Ad.

  • Give the Ad Set a name
  • Select your desired audience

Now, comes the most important part of creating Instagram Ads is. It is selecting Instagram as your Ad placement.

Here, automatically, Facebook would select Automatic placements. But, you have to click on Edit Placements.

  • In the Edit Placement menu, untick all the options except Instagram.

Either show your advertisement on your Instagram feed or stories. Either of these ad formats fulfills a different purpose.

PS: If you select Instagram stories as your placement, then your ad creative must be of a special dimension. The size of an Instagram story is 1080 pixels x 1920 pixels. Here, you have to understand that the Engagement Ads will not run on Stories. Reason? People can’t like or comment on your story Ads. But, stories give a full screen experience. This means that a user once it views a story, they see an uninterrupted creative or video that enhances their experience.

But, all in all, you must have understood that you can use these two Ad formats on Instagram.

Now, let’s go to the next step.

  1. Select the budget and how you wish to be charged.
  2. Now, in the Ad level, you’ll be able to select the Instagram page you wish to run your Ads on.
  3. This is how you run IG Ads. All you have to do is select the Facebook page linked to your Instagram page.
  4. After that, select the creative or video as per the required Ad type according to its dimensions.

If you are selecting an Instagram feed Ad, then you must use the creative of dimension 1080 pixels x 1080 pixels as it covers the best screen area. Other than that, the story Ads have a different dimension set. So, even if you are running video Advertisements on Instagram stories, then also make sure the video is of the prescribed dimensions.

Now, let’s see how many types of Ads are allowed on Instagram Ads.

Ad Objectives on Instagram Ads

There are various Ad objectives that you can choose to run Instagram Ads for. You may already know about these Ad objectives.

1. Brand Awareness: The brand awareness Ad objective as you know is one of those Ad objectives that help in getting the maximum reach in the least budget. The Ad doesn’t help in converting people, but as the name suggests, it helps in reaching the maximum number of people within the desired budget.

2. Reach: Reach is also the same type of Instagram Ad, but the only difference here is that in the Reach Ad, you can select how many times do you want your Ad to be seen by someone.

3. Traffic: The Traffic Ad option helps in getting clicks on your website. Suppose you have written a blog and you want people to click on your Ad to read a blog on how to choose a handbag, then you can put up the link in the Instagram Ads Manager or the Facebook Ads Manager and Instagram will show your Ad with the link embedded.

4. App Installs: The App Install Ads can help you get more installations for your App that is available on the Google PlayStore or Apple Store.

5. Engagement: The Engagement Ad can help you get more likes, reacts, comments, shares or saves on your posts. It’s a great way to reach out to more people who’d be more likely to see your thoughts.

6. Video Views: The video views Ad can get you more views on your videos that will help you reach more target people. 

7. Conversion: The conversion Ads can help you leverage what you think is valuable for your business. This means that you can either get more people to shop from your website or see a video on your website and anything like that.

If you want to get sponsored on Instagram for the purpose of selling products on the platform, then you need to have a Facebook Pixel installed on your website. Check out our Google Analytics blog to see how to install Facebook Pixel on your website.

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