How to Set Up Goals in Google Analytics to Track Conversion

Last Updated on September 5, 2022

Suppose you’re running a campaign on your website and giving free coaching to people. For this purpose, you’re asking people to go through a form and fill it up. Finally, they land on a Thank You page and you consider it as your work done.

But, in Google’s terminology, it’s known as a Lead. Everything that you do successfully – selling, filling up a form, or a video view – is considered a Lead And in order to track all this data, we have Goals in Google Analytics.

Google Analytics
Credit: Neil Patel


So, today we’re going to discuss on how to set up Goals in Google Analytics. And first off, we’ll start with how to create goals. This would not take more than 5 minutes. But, it also depends on which Google Analytics Goals you’re building up.

So, before we start setting up goals in google analytics, we hope you know how to set up google analytics first. 

Why Setting Up Goals in Google Analytics Is Important?

There are various reasons why setting up a funnel can be the best thing for you as a marketer. You may want to whether people are interested in the product or service that you’re selling or not.

Everyone loves their service. But, it’s only the customer who can tell whether or not your service is worth their time.

Along with just knowing about your product, you can also take feedback from this awesome feature of Google Analytics Goals and make people take certain actions.

Other such benefits of Google Analytics Funnel include.

  1. Recommending them to purchase something
  2. To make a checkout
  3. Checking any new item on your website
  4. Navigating to a different page

Suppose you have a page and you see that a lot of people are taking an exit from the page within seconds, then it gives you an idea that you may have misled them or they didn’t find anything helpful.

As a marketer, Google Analytics event tracking can help you understand customer behavior more precisely.

Types of Funnels in Google Analytics

So, in the Google Analytics funnel section, you get two broad categories of funnels:

  1. Strict funnel and
  2. Flexible funnel

1. Strict Funnel

Suppose you have announced the launch of a new product or service on your website. Now when the product launches, you’d want to know who actually took a real interest in the service. Or you’d want to know who was REALLY excited about it. So, this is where a strict funnel comes into play.

This is how a strict funnel gets executed

  • Main Page > Product Page > Add to Cart > Thank You

The person has only seen your page and went straight to the check-out section. No in between.

2. Flexible Funnel

A flexible funnel is also a good form of the funnel so much so that people are actually making a purchase. This Google analytics event tracking gives a loose hand to finding and tracking conversions. In this form of Google Analytics funnel, a person may follow this path…

  • Main Page > Product Page > Reviews > Product Page > Add to Cart > Thank You

Now, there are various features of funnels in Google Analytics. Let’s know them!

How to Create Goals and Funnels in Google Analytics?

In order to set up Google Analytics tracking to make goals, you need to follow the steps below.

PS: In Google Analytics, you’ll find that there’s something known as a View and a Goal.

In one view, you can create at most 20 Goals. So, before knowing how to create Goals or starting them, make sure you group them first in a notebook.

Now, let’s get started.

1. On your Google Analytics dashboard, go to the Goals section.

2. Press the New Goal button.

google analytics New Goal button option

3. Now, you can activate a Template Goal which is automatically present in the Analytics or you may opt-in for a Custom Goal option.

google analytics goal setup options

4. So, you can either go for the Template Goal option. But, you can learn it from the Analytics panel only. Hence, we’ll set up Google Analytics Custom Goal. So, scroll down a bit and click on the Custom Goal option. And follow the steps that we do.

google analytics Goal setup description

5. After clicking on the Custom Goal button, you’ll have to give this Goal a name. Give it whatever name you want. So, here we want Google Analytics Tracking to track all those who went through our website and registered their email addresses.

Hence, we’ll select the Destination option here.

google analytics Goal setup Destination option

6. After this, you’ll be directed to give the page details that you want to track.

Suppose you want to track the Thank You page after submitting the e-mail addresses. For this purpose, just copy the last or ending part of the URL and paste it alongside the Equals to tab.

google analytics Goal setup url option

7. Now, if you see in the bottom side of this screenshot of the Google Analytics dashboard, you’ll see that there’s a Funnel option available.

8. When you check the Funnel option, you can give the names of all the URLs which you want to track.

google analytics all site data 5

This Google Analytics tracking helps you to understand how many people saw the page but didn’t enter their e-mail addresses or how many people entered their e-mail addresses but didn’t land on the Thank You page.

So, all these numbers can be seen in the Google Analytics funnel option. And by now, you know how to create Goals to track people based on the number of web pages they visit.

Other than Google Analytics event tracking, you can track the data based on…

Google Analytics event tracking type

You can choose the time duration of someone’s stay on the webpage and this will be considered as a Conversion for you.

So, finally, you know how to create Goals in Google Analytics based on your usage.

Also, make sure that this is just the way you can create Goals. Mastering the mixing of all these Goals can make you a lot of profit online. So keep testing and trying different Goals to see what’s working and what’s not.

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