Leadpages Vs Clickfunnels: Which Should You Choose in 2023?

Last Updated on November 21, 2022

There is no shortage of landing page builders in the market, and the names of Leadpages and Clickfunnels are often found in the list of best page builders.

Although both of them are top-of-the-class page builders, their features, pricing, and functionalities differ.

Being some of the best builders in the market means an excellent array of features to collect data and help the business grow. To make sure that you are using the right website builder, we will give you a detailed Leadpages vs Clickfunnels comparison.

What is a Landing Page?

Landing Page
Image Source: kaydee web

A landing page is the first thing that the customer visits on a website, and the primary focus is to capture valuable customer information in exchange for a discount or offer. The obtained information can be used to nurture future leads.

Although landing pages are for collecting information, they are different than website pages. Unlike website pages, Landing pages don’t live in the evergreen navigation of the website.

What is a Funnel?

When a customer visits your website and finally takes the action you want them to take is the process known as a funnel. The action can be of anything, whether for purchasing a subscription or just signing up.

Funnels divide into various categories, such as:

  • Funnels for selling products.Funnels for nurturing leads.
  • Funnels for upsell.
  • Funnels for membership.
  • Etc.

Clickfunnels vs Leadpages Pricing

Clickfunnels vs Leadpages Pricing
Image Source: ecommercen Guider

Both platforms are some of the best in the market, and as expected, their pricing differs. However, in comparison, Leadpages only offers two plans to choose from, while Clickfunnels offers three.

Although Clickfunnel has a much more extensive set of features, the features on Leadpages are much more powerful. The pricing of these platforms is different from one another. Let’s take a look at Clickfunnel pricing first.

Clickfunnel offers three different pricing plans that can be purchased on both a monthly and annual basis. The pricing of Clickfunnel are:

  1. Basic plan: $147/mo (on a monthly basis) & $127/mo (annually).
  2. Pro plan: $197/mo (on a monthly basis) & $157/mo (annually).
  3. Funnel Hacker plan: $497/mo (on a monthly basis) & $399 (annually).

Clickfunnel also offers a free trial for 30 days on all of its plans. Although its pricing is ambitious, it contains an extensive set of features, and its 30-day trial is more than enough to figure out whether the platform is worth the money or not.

Leadpages, on the other hand, also offers three subscription plans available for monthly and annual purchases. The pricing of Leadpages is:

  1. Basic plan: $49/mo (on a monthly basis) & $37/mo (annually).
  2. Pro plan: $99/mo (on a monthly basis) & $74/mo (annually).
  3. Advanced plan: $399/mo (on a monthly basis) & $299 (annually).

The pricing of Leadpages is much lower than that of Clickfunnels. Although the feature library is much wider in Clickfunnels, as for the pricing comparison, Leadpages is the winner.

Leadpages vs Clickfunnels: Features Comparison

Before going into the nitty gritty, it is important to understand that both builders have tools for different purposes. However, despite having differences, there are many areas where both share similarities.

To draw a comparison, understanding each software’s offerings and features is important. Let’s start with Leadpages.


Leadpages has properly set priorities and is a simple drag-and-drop builder. Moreover, the builder is integrated with ESPs (Email Service Providers), allowing users to capture leads and nurture them further. Leadpages is easy-to-use and can create highly converting landing pages without requiring coding knowledge.

Leadpages Features List

Leadpages is a powerful tool that includes various advanced lead generation features via emails, social media platforms, and text messages. The features offered by Leadpages are:

  • Mobile-friendly templates.
  • A/B testing option.
  • Leadpages analytics.
  • SMS opt-in codes & automated SMS conversation.
  • Simple WordPress plugins.
  • SEO-friendly pages.
  • Lead notification.
  • A countdown timer for limited-time offers.
  • Video embedding into Leadpages.
  • Easy email sync service.


Clickfunnel is an equally powerful tool as Leadpages and also includes an intuitive and easy-to-use builder with a wide variety of built-in templates. Clickfunnel is a content-rich platform. Moreover, Clickfunnel is not only about creating leads.

Users can also create sales funnel on this platform. In addition to creating funnel pages, Clickfunnel also covers the billing part and also have features beyond that.

Clickfunnel Features List

Similar to Leadpages, Clickfunnel also offers an array of features and also includes a CTA button. The features of Clickfunnel are easy-to-use, and none of them lies shells within shells. The features offered by Clickfunnel are:

Professional themes and templates.

  • Landing page software.
  • Simple WYSIWYG editor.
  • Email autoresponder.
  • A/B split testing.
  • Various sales funnels.
  • Conversion tracking.
  • Membership sites.
  • Complete website hosting.
  • Lead notification.

Drag and Drop Editor

Both platforms include an easy drag-and-drop editor and an array of features to capture and nurture leads. However, in comparison, the drag-and-drop editor of Leadpages is a bit limited in editing page structure and headlines. On the other hand, the editor of Clickfunnel offers a wider room for customization, making it the winner in this area.

Affiliate Program

Both Leadpages and Clickfunnels offer tools for affiliate programs. While Clickfunnels offers a 40% lifetime recurring affiliate commission, Leadpages provides commission at a 30% rate. Both platforms have different commission rates, and you can choose either of them according to your needs.

Template Design

Although both platforms offer a variety of pre-built terms, in terms of customization, Clickfunnels is the better choice. Clickfunnels offers a series of pages that can be used to create sale funnels easily.

On the other hand, Leadpages offers s and are a bit limited single page templates and are a bit limited when compared to the templates of Clickfunnels. However, the Leadpages templates are ideal for those who want a clean landing page. The templates of Leadpages can also be used to create marketing funnels.


Clickfunnels is integrated with Google Analytics and helps users track their performance metrics. Moreover, Clickfunnels also allows for Facebook retargeting to track conversion or to retarget audiences. However, as expected, the analytics of Clickfunnel is a bit complex.

As for Leadpages, it is also integrated with Google Analytics and tracks page views, metrics, earnings, etc. Unlike, Clickfunnels, Leadpages analytics is crisp and clear and allows users to track all information from a single place.

Split Testing A/B

ClickFunnels, as well as Leadpages both, offer split-testing functionality.

Leadpages allows users to perform split testing in order to find the best-performing page. Although Leadpages offers split testing, it requires them to purchase a plan.

On the other hand, Clickfunnels includes split testing with all of its plans. Similar to Leadpages, Clickfunnels allows users to view all versions of their sales funnels or landing pages from one place. It also allows users to see all funnel stats in their funnel dashboard and track the progress of each step in their funnel.

After going through the nitty gritty, users can improve their pages’ performance with either of the platform.

Lead Notifications

Lead notifications are important as it ensures that none of the leads will slip through any cracks. Both Leadpages and Clickfunnels includes lead notification and sends the data to the user’s inbox. Take note that both platforms require an email marketing service tool to use lead notifications.

SMS Sign-Ups

In order to make SMS sing ups easy and quick, Leadpages includes LeadsDigital, which allows users to send text directly to the customers’ phones, and the customers can respond with an email address. That’s it; they are signed up. Leadpages have an advanced tool for SMS sign-ups; moreover, the tool is also one of the best and easiest to use in the market.

Clickfunnels does not have advanced features for SMS sign-ups. It requires users to create funnels in order to make sign-ups.

Leadpages vs ClickFunnels Customer Support

Customer Support
Image Source:Freepic

Both platforms are well-aware of how important customer is and offers responsive and reliable support to users.

Support for Leadpages is available 24/7 via live chat, phone calls, or email. Moreover, tons of helpful resources, such as articles and FAQs, are available. The live chat support can open anywhere in the dashboard and can be used to solve queries quickly. Leadpages also provides a 7-day money-back guarantee.

Clickfunnels, on the other hand, have better customer support in comparison to Leadpages. The platform offers an array of features in their help, covering topics from creating split testing funnels to integrating third-party tools.

Additionally, Clickfunnels offers email, phone, and live chat support throughout the clock. Users can also reach Clickfunnels’s support through Facebook. The customer support of both platforms is responsive, but Clickfunnels offers a much wider range of support options and also includes a 30-day money-back guarantee on all of its plans.

Who Should Use Leadpages?

  • Wants to build an email list easily.
  • Wants an easy-to-use and affordable landing page builder.
  • Need a clear platform to create landing pages and funnels quickly.

Who Should Use ClickFunnels?

  • Have an established business and are looking for marketing solutions to boost conversion.
  • Requires more sophisticated services than just landing pages, such as member stats, drip content, and autoresponders.
  • Wants to increase monetization options.
  • Wants to create an accurate sales funnel that can be customized on the go.


What’s The Biggest Difference Between Leadpages & Clickfunnels?

Leadpages help users perform A/B testing, build landing pages, and generate leads easily. Clickfunnels. on the other hand, is a costlier platform, but it includes a larger variety of features and tools than Leadpages and is better for creating marketing funnels.

What Purpose do Landing Pages Serve?

A landing page is what a customer sees first when they visit a site. An impressive landing page may make the customer spend more time on the website and may also make them return to the website more often.

Which One is Better For SEO?

Clickfunnels is the better tool for SEO. However, Clickfunnels requires a high budget, and on a low budget, Leadpages is the best choice to go with.

To Conclude

Both Leadpages and Clickfunnels are some of the best landing pages building tools in the market and can be used to increase and nurture leads easily.

As for the Leadpages vs Clickfunnels comparison, Leadpages is the better choice to create landing pages and conversion at a low cost, while Clickfunnels is better for big businesses as it requires a big budget and can be used to build high-converting sale funnels. Moreover, Clickfunnels have better SEO-friendly tools allowing users to rank easily on search engines.

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