On-page SEO 2022: Hidden Strategies for Beginners No-one Tells You

Last Updated on September 3, 2022

Whatever steps you take on your website, it’s called On-Page SEO. There are various On-Page SEO techniques that you can find online but should you be focusing on them? Let’s find out!

So before we run into optimizing and other factors, let’s know some very basic stuff for SEO we must consider.

HTML – Hyper Text Markup Language

Hyper Text Markup Language (HTML) is a standard language that the browsers understand.

Just like us, we’re communicating in English or any other language. But, our computers are programmed in a certain language and the browsers understand some other language.

So, the language in which we tell the browsers about our website’s design, layout and other things is HTML.

There are multiple tags in HTML which help design and create web pages.

So, when you create different web pages with different tags and link them together logically, it forms a website.

Now, let’s understand the tags in HTML and see the basic HTML codes list.

A website’s coding is generally in this format written below



<title>This is my Website Title</title>



<h1>Blog Topic</h1>



So, this is a very basic coding of any website. You can add images or add scripts or even track your web pages right from this very own coding.

Some Important Basic Html Tags List With Examples

1. <html> Tag

This is the first tag in any HTML coding. This tag specifies that a document is HTML. It is one of the most important HTML tags. Without this code, your entire coding won’t work.

2. <head> Tag

The head tag is an important part of your website. It gives the identity of the web page or website completely. If you want to add any tracking codes, it can be done here. Other than the tracking codes, this part specifies the meta description, title, and other segments of the web page.

Please note: This is a very basic HTML tags list. After we’re done explaining how these tags work, you’ll be given a huge list of all other tags as well which you can consider while making your website.

3. <title> Tag

This tag is used to define the Title of your blog or the web page that you’re making.

4. <body> Tag

This is that part of your website where the webpage content, images, videos and other stuff are present. 

Now, these were some of the tags which are only written once in any HTML coding. Along with these tags, there are other important HTML tags that are not constant. So, those tags can be repeated but something is added which gives them a defining factor. 

Now Let’s See that HTML Codes List Which Can be Repeated

So these codes which can be repeated often come under the banner of Content Container Tag.

1. Content Container Tag

These tags define what’s present on the webpage and for which purpose is it present.

2. Heading Tag

This tag defines the heading of the webpage that you’re currently working on.

For example: If you see the heading of this section, it’s Heading Tag. This means that we wrote Heading Tag by using the Heading Tag.

The heading tag is written as

<h1>Heading Tag</h1>

<h2>Heading Two</h2>

3. Paragraph Tag

The Paragraph tag defines the paragraphs written on a webpage.

4. <hr> Tag

This tag is used to define a certain change in the theme of the webpage content.

Along with these tags, there are other tags that help in formatting the webpage.

Here’s the HTML Codes List Used in Formatting

<abbr> To define an acronym
<address> Defines the contact address of the person who wrote the content
<b> Makes the text bold
<bdi> This isolates the part of text that might be formatted in a different direction from other text
<bdo> Overrides the current text direction
<big> It defines a big text
<blockquote> Gives a quoted text format
<br> It defines a single line break
<button> Makes a clickable button – make links from this button

That is not everything you need to know. There are 50 plus tags you can use to make a web page. But not everyone can take this much to make a web page or a website.

So, this is where WordPress makes your load easier. Once you realize how you can collectively use these tags together, you can master on-page SEO techniques used by top Digital marketers.

Now, let’s move to the other parts of On-Page SEO – Keywords.

What Are Keywords?

Keywords are those specific terms that are presented inside a blog or the web page that defines what the web page is actually focusing on. They are the codes that give Google or any other search engine’s crawlers what the web page is about.

Keywords are the vital part of a website/web page. These are the little pieces of information that tell the search engines what the web page is intentionally focusing on.

If you’re writing an article or a blog on your website, then you must know how to do keyword research way before you’re actually writing it.

In this section, we’ll understand how to do keyword research, how to find long tail keywords, and know the other types of keywords.

There Are Two Types of Keywords

  1. Short Tail Keywords
  2. Long tail Keywords

1. Short Tail Keywords

These are the type of keywords that are very specific in nature. They are kind of useless and are very hard to get ranking on.

Suppose you’re searching for “shoes”. 

short tail keyword

Here Google showed us results that are very generic in nature. Now, when I search for the term shoes, even I did not make it clear to the search engine what exactly am I looking for.

Maybe I wanted to see shoes for kids. So, this is where the query has to be a little specific.

Now suppose that one of your pages is ranking for some of these terms. Imagine you want to sell something on that particular page. You are getting traffic but it’s not converting. How does it feel like? More than just feeling low, there are chances that Google might decrease your ranking because of less conversions or high bounce rate. This is why keywords are one of the most important on-page SEO factors.

This is where it becomes essential to know how to do keyword research and shifting the approach from short tail keywords to long tail keywords.

2. Long Tail Keywords

These are the types of keywords which have a long phrase. Usually, any keyword which has more than 3 words in it, is considered to be a long tail keyword.

For Example: Red hand bags for women. Pepsi distributors in Central Delhi. School Bags manufacturers in Sadar Bazar. Best Anarkali Lehengas in Chandni Chowk.

If your website has a good organic traffic but you’re not satisfied with the traffic that’s coming in through the searches, you need to look at long tail keywords. Long tail keywords are one of the most searched keywords on Google. These keywords make it very specific to the search results.

For Example: Last time we searched for the term, “shoes” but this time, we’re searching more specifically. Let’s search for, “sports shoes for kid boy.”

long tail keyword

Now did you see how specific our results got? The chances of a person buying from one of these results become high when their search query gets answered.

This is the reason why you should also start using Long Tail Keywords for better clicks.

So, do you know how to find long tail keywords? Type yes or no in the comments and let us know how you find long tail keywords.

How to Do Keyword Research

So, keyword research comes in pieces. In order to do an amazing keyword research, you need to understand the “sole purpose” of your website. We’ll talk about the psychology behind keyword research later on. Let’s talk about the main things you must follow to do quality keyword research.

1. Keyword Analysis

This is the basic step of doing keyword research. This activity defines what you want to focus on and how you want to focus on those things.

These Are the Steps for Doing Keyword Analysis

1. Analyze Your Competitors

Find out what keywords are they using on their homepage, blogs, etc. Use the Moz Keyword Analysis Tool to filter out all the keywords that are getting them traffic. Make a sheet and then analyse what are the services you’d be offering to your audience.

2. Segregate Long Tail Keywords

Now segregate the Long Tail Keywords from this list and find out the ones that match with your services. Start using these long tail keywords as per your preferences. But, use them judiciously. Overly fitting of keywords could tell Google that you’re spamming with its algorithm.

Now, if you don’t know how to find long tail keywords, then let’s see how to do it.

How to Find Long Tail Keywords

So, let’s look at the strategy you should be following. Rather than just giving you a blueprint which you’d follow religious, it’s better to give you the right mindset for finding long tail keywords.

1. SEMrush


So, the first thing you should do is to go to SEMrush which is a paid tool that actually pays for itself. Enter your competitor’s website & find out the set of keywords that are bringing them traffic. Make a list of these keywords and segregate them on the basis of long tail keywords.

Here you’d need to understand the flow they’re having for their SEM strategy. If they’re making more money than you, then you must thoroughly go through what they’re doing. Try following their pattern of keywords.

2. Google Search Console

google search console

You can use Google Search Console which is a free tool that gives you details of all the data about people who are visiting your website, and where they’re coming from. This tool also lets you know about the changes you can implement to your website for a healthier experience.

Now you can use some of these keywords in your title tag, heading tag, meta description, and other sections. Use these keywords wisely and make sure you’re forming some sense with them.

Pro Tip: This method can work wonders for you if you apply it on those pages that are already having good rankings on Google. It’s not going to be so efficient if you’re already on-Page 100 for some keyword.

3. Google Keyword Planner

This is also one of the free tools to find different types of keywords. Let’s use this tool with some screenshots.

google keyword planner

Here, we’re searching for “find keywords.”

keywords in google keyword planner

Here you can see the results that we’re getting are very generic. But there’s no use using these keywords & ranking for some of these. It’s okay if you’re having a website like Wikipedia, then you can use some of these keywords.

But, if your intention is to monetise your blog, then you’d need to use some of the other features of Google Keyword Planner.

features in keyword planner

Here you can see that there’s an option where you can “Add Filter.” Let’s use the “Keyword Text” option.

You can use this option to tell the keyword planner about the words you want to be included.

filters in google keyword planner

Here we included the term “how” and you can see how the keywords went from being generic to long term keywords. This is how you’ve got your answer to how to find long tail keywords.

There are other features on the Google Keyword Planner too that provides custom suggestions. There are a lot of options to choose from and when you know how to mix use these options together, you’re all set to find the best keywords that give you amazing conversions.

Pro Tip: You may find some of the most searched keywords on Google and that would not give you any results. But even some of those keywords which have very less searches may give you better results. So, don’t just run after getting keywords with high search results. Go for keywords that are relevant and give high conversions.

Meta Tags Optimization

Meta Tags are an important part of on-page SEO techniques where how many clicks you’ll get on your link is dependent on it.

Although, meta tags optimization doesn’t mean that your web page has become optimized. In case you don’t know, meta tags are those pieces of information which come when you search for something.

Meta Tags Optimization

The text written in blue color is the title of the web page you’re about to click on.

The text below the blue colored text is the meta description. So, let’s understand why meta tags optimization is important.

Although Google has been saying this for a long time that Meta Tags don’t play any importance in SEO, but that’s not everything. A good meta tag helps you in getting more clicks and a well optimized meta tag content can be one of the most useful on-page SEO techniques.

But if we believe Google, then also optimizing the meta tags becomes an important on-page SEO factor.

How to Optimize Meta Tags

There are basically four types of metas provided to us that we can optimize.

  • Title Tag: As we told you that it’s the blue portion on the search results page. You can fit in one of the major keywords here but make sure you’re not doing keyword stuffing.
  • Meta Description: This is the portion just below the blue text. This is where you get around 100-140 character space. Try to make meaningful sentences here so that anyone can get compelled to click on the link. But make sure you don’t mislead people here.
  • Meta Keywords Attribute: These are the series of relevant keywords (as per you).
  • Meta Robots Attribute: This gives an idea or a clear map to the search engines’ crawlers as to what they’re expected on the page. The path they’ll be following on the page. Here are some of the attributes are added 

Content Optimization

One of the most important On-Page SEO factors is content optimization.

Google wants to push out content that follows its regulations.

But, what is it, and how to optimize a website?

Let’s see some of the rules you should be following while optimizing content

1. Write Keyword Rich Content

Keywords help Google or any other search engine’s crawlers in understanding what the web page is about. Therefore use keywords wisely as they are one of the MOST important on-page SEO factors

2. Define Your Pictures

If you have worked on WordPress, you’d know there’s a feature known as Alt text. This feature lets you write something that defines your picture.

Many people “abuse” this feature by just stuffing in irrelevant keywords and then asking why their blog isn’t ranking.

See, we’ll tell you this thing again – Google Search Engine’s Crawler is VERY smart. You can’t trick this robot. This crawler goes through every section of your web page – links to images – and notices everything. So, you are held responsible for everything that happens on your website.

Now, try to understand why a certain feature is present on the website. The reason why Alt Text is present is for the sole reason to make browsing simpler and easier for blind people.

We’ll read more on optimizing images later.

3. Keep on Updating Content

Google already has a lot of content on its servers. And it’s really difficult for you to rank on a certain term when you know that there are key players already ruling the market.

Pro Tip: If you have written something like Top Digital Marketing Tools of 2018 and you’re writing something like Top Digital Marketing Tools of 2019, then Google might not give you first priority in ranking. This is because Google wants you to update your content. Google loves updated content. It makes it feel like you care about your old audience as well.

Some Hidden On-page SEO factors, but it is definitely one of the factors you should consider.

4. Don’t Just Write for Google Crawler

When someone writes for Google Crawler, it knows. And when someone writes for the audience to provide massive information, Google Crawler knows it too.

Many people know how to optimize a site or web page, but they don’t know anything about the topics they’re writing. Therefore, if you’re also writing something on the internet, be accountable for that.

In a recent event, Google told that it focuses on those results which are providing amazing value to the people by satisfying the search intent or answering the query asked by an individual.

So, these were some of the ways in which you can optimize your website content.

Now, let’s see how to optimize images on a webpage.

How to Optimize Images

So, earlier we told you the importance of Alt Text in image optimization. But, now, we’ll tell you how to optimize images more.

1. Reduce Image Size

Everybody wants their website to open up fast. And of the key factors of increasing the site speed is by decreasing the website size. And in order to decrease your website size, you need to focus on reducing the image sizes.

But, make sure that you’re not reducing the size to the point that it starts pixelating. You may use Adobe Photoshop to do this task.

2. Remove Distractions

Try to keep your images as simple as they can be. Do you know the reason why DIY videos are so popular on the internet? Because there’s literally no distraction in the video. Just one crystal clear background. That’s it.

3. Try and Test Different Colors

Now that you’ve removed distractions from your pictures, you must now start testing different background colors of your images.

Pro Tip: People love candy colors. Try and adapt what’s already doing wonders in the market. The Digi Experts doesn’t aim to just give you the value. We aim to make you understand how marketing is done – be it online or offline.

So, this is how you have finally optimized your images for the web.

Pro Tip: More than 50% of your visitors would close the tab if your images don’t load within 3 seconds. This applies majorly on eCommerce stores. So, eCommerce owners, kindly take note of it.

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