What Is Digital Marketing? An Ultimate Guide in 2022

Last Updated on September 3, 2022

One of the quickest plans to bring some product or service online to make sales is Digital Marketing where companies are ready to spend millions. To make people remember their taglines, they’re constantly targeting users with their Ads. So, the process of targeting people online is what is digital marketing.

You might have seen Zomato Ads on almost any other YouTube video. They speak of good food and other things but, do you think it’s worth it? Certainly yes!

As compared to other forms of marketing like banner Ads or poster Ads on roads, they just come and go. Sometimes, you even ignore watching these Ads while traveling. So, what’s the solution?

This is where you need to know the types of Digital Marketing and how to do digital marketing effectively. In this blog, we’re going to talk about what is Digital Marketing and how to sell products online (or services).

What is Digital Marketing

If you want to know how to start an online business, you’d want to know what is digital marketing?

Well, fundamentally speaking, Digital Marketing is just like the conventional type of marketing but it’s only done online. So, is that it? No. Let’s learn all this now. Digital Marketing is primarily a marketing type & not marketing in itself. It’s a way to be precise.

So, to do Digital Marketing, you can opt for various ways like going for YouTube, Instagram, or Facebook. So, all these platforms are the types of Digital Marketing.

Ways of Digital Marketing

According to the way trends are right now in June 2019, there are more than 50 ways of Digital Marketing available to us. 

So, you can either market your product via

  1. Search Engine Optimization 
  2. Facebook Ads
  3. Google Ads
  4. LinkedIn Ads
  5. Twitter Ads
  6. Instagram Ads
  7. YouTube Ads
  8. Native Ads

So, depending upon which platform is making a mark in the online industry, the market shifts to them.

For example: Right now Facebook Ads & Instagram Ads are the cheapest in the market. But as per the way reports are coming of the “data leaks” from Facebook, the chances are that your “right” audience might not be available on that particular platform.

Hence, these are just the ways of digital marketing.

Another example: Suppose a new social media app comes in the market. Let’s take Tinder! You have a restaurant that’s giving discounts to couples on Valentine’s Day. So, Tinder might be the BEST platform for Digital Marketing at that time.

So, how to sell products online is easier than conventional marketing. Now, how to do digital marketing is easy when you have some understanding of human behavior and psychology.

Benefits of Digital Marketing

So, by now you might have known the benefits of Digital marketing. And if you’re being conscious right now, you’d have gotten the other benefits of digital marketing in your mind.

So let’s do an exercise. Before reading the blog any further, write down five benefits of digital marketing that you think is there and comment below. 

Well, now that you’ve done that, let’s move forward.

1. Campaign going well? Increase the spent

One of the major benefits of digital marketing is that you can start an online Ad campaign and see if it’s working well or not. If it’s going fine, then you can increase your budget straight away.

In digital marketing terminology, it’s called testing an Ad set. It depends on you if you think your campaign is going to perform well at the night, then increases the budget and run it at night.

2. Payments are not always an issue

If you want to reach out to more or fewer people, then you can increase or decrease the budget. Compare it with the Billboard Ads and you’ll see the benefits of Digital Marketing for yourself.

If we talk about a Billboard Ad, once it’s set up, you can’t replace the banner if there are any issues. In fact, setting it up takes a heck load of money. But, if you think your campaigns are not going fine – irrespective of the budget – you may stop it anytime.

3. Corrections are accepted

If you think you just made a mistake in your Ad creative or the description part, then you can change it anytime you want. There are enough ways to do it and this way you can also compare the results of both the Ad sets.

Now you see what is Digital Marketing? This is Digital marketing. It provides you with liberty on how to sell products online.

Types of Digital Marketing

So, digital marketing is a broad field. You need to understand that what is digital marketing for your friend, might not be the digital marketing you’re looking for.

For example, Your friend has a blogging website and he’s looking to get more people to read his articles. For that, he must pay heed to SEO.

On the other hand, do you have a clothing line and want to know how to sell products online? In that situation, your definition of Digital marketing would be different. You would have to set up an eCommerce store and run Catalogue Ads or Image Ads.

So, let’s know the types of Digital Marketing you’ll be learning in this Digital Marketing Course by The Digi Experts.

  1. Search Engine Optimization (SEO)
  2. Content Marketing
  3. Social Media Marketing
  4. Pay Per Click Marketing
  5. Native Advertising
  6. Affiliate Marketing
  7. Email Marketing
  8. Public Relations
  9. Online Reputation Management (ORM)

Please note: These are just a few types of digital marketing fields we’ll be covering, but there’s more to it. Depending upon the new ways which come online, we’ll learn the core basics and understand how to master them.

Just remember that these types of Digital Marketing are prone to change. But if you understand human behavior and psychology well, you can master any type of Digital marketing. Platforms will keep changing, but if you get the right strategies on the right platform, you’re going to nail it.

Online Reputation Management

Recently, a famous car manufacturer’s showroom thrashed one of its customers in their showroom. We won’t take their name. But, let’s take their example in Online Reputation Management.The person was thrashed by the showroom owner and its staff. The company’s name that was not directly linked with the incident was used in this part. It had to intervene. 

But before the company could step in the matter, it was too late. The victim had already managed to ask people to give 1-star ratings to the showroom everywhere. Around a hundred 1 star ratings were given on the Google Maps.

So, this is how Online Reputation Management works. The company instead of replying to the reviews of 1 star, somehow managed to get all the reviews deleted from the platform- The worst Online Reputation Management example so far.

A good Online Reputation Management means that you’re taking feedback genuinely and replying to the user’s needs.

For example: When you genuinely reply to reviews, it not only increases your authority but makes you look like you’re authentic. See how a good Online Reputation Management practice works in the example below.

Conclusion

So now would you be able to answer what is digital marketing the next time someone asks you? Yes? Okay so before closing the window, comment down your definition of digital marketing and see how it changes from person to person.

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