What Is Email Marketing: How to Do It, Strategies & Tools Guide

Last Updated on September 5, 2022

Did you know that Amazon gets more than 6.5 crores of traffic through Email Marketing? If you have never heard of email marketing before or you don’t know how to do email marketing, then this blog is for you.

So, before we get started on what is Email Marketing, let’s get started on what is an email first.

What is an Email?

An email is a mode of communication which is done on the internet. Earlier, it started as a mode of just sending texts and later on included multimedia sending options.

What is Email Marketing?

Now, Email Marketing is a form of marketing where you send product offers or service-related emails to people expecting them to buy from you. Majorly, the idea behind an email marketing campaign is just to get sales or some sort of conversion.

So, is email marketing helpful? Is it really needed to do email marketing? Let’s understand the need of email marketing.

Need of Email Marketing

Email marketing is one of the best ways to increase your revenue. If you visit any leading online start up, you’ll find that they are always on the lookout for getting your emails. Have you ever thought about why they wanted your email address or even phone number? let’s find the reason…

Advantages of Email Marketing

1. Send customized emails to people

Everybody loves being valued! When you send emails to people making them feel like you’re sending that particular mail just to them, then it creates a good impact.

2. Get more conversions

In a research, it was found that around 58% of people check their emails as the first thing in the morning. Imagine sending a tempting offer on the right time. You may expect to get high conversions if you’ve been sending customized emails to your email list.

3. Low cost activity

Sending an email to your email list takes less amount than running an Ad online. Even if one person buys your $299 product out of 10,000 people to whom you send an email, you would still be making loads of profit. So, these major reasons are why you should know how to do email marketing.

One of the major reasons why email marketing is a must to learn is because you can segregate your customer database based on other information they have provided. This is how you can send different customized mails to different people. Now, let’s learn Email Marketing basics.

Email Marketing Basics

One of the best feelings for an email marketer is to get organic mails opt ins in their database. And the worst nightmare for an email marketer is getting unsubscribed from their newsletters etc.

Before you make your first email marketing campaign live, make sure you are following this free checklist.

1. You’re not directly selling unless it’s an offer
2. Don’t send mails to the email IDs database you’ve bought online
3. Make sure you’re not sending more than 3 mails a week

However, if you’re following the above-mentioned steps, you’re all set to go.

Google notices how many people are joining your email list and how many are unsubscribing. So, in case many people start to unsubscribe or even mark it as spam, it would give Google a sign that you’re actually spamming. In turn, you might have to see your emails automatically going to the spam folders already.

So, instead of knowing how to send bulk emails to random email lists, try to shift your attention to understanding how to build an email list – organically.

How to Build an Email List

Building an email list can be both easy and difficult. You may buy random email lists from people, start sending emails and hope for some conversions. Or you can send mails to the few audiences that you grab from your website or other sources.

There’s one easy way and a hard way. The easy way might give you years of pain after a few days of feeling happy. And the hard one would definitely make you happy after a few days of making you worried.

There are a few ways to build an email list:

1. Use click magnet strategies where you ask for email addresses. You can use a fortune wheel where there is a list of freebies available that need email addresses to redeem
2. Use Pop Up bars on your website. Provide an offer like a discount on something and ask for emails
3. Use social media Ads to build an email list at less price
4. If you host an event, then take your event entries through email addresses. Make a landing page that sends the invite of the event by mail
5. Create a Facebook Group and ask for emails as join in the survey form
6. Make a free tool that asks for email opt-ins. This is the least you must ask for a “free” service

So, these were some of the ways with which you understand how to build an email list.

3 Best Email Marketing Tools for 2022

There are many useless email marketing tools. Picking the right one can be tough for a newbie. So what should be done? Here’s a list of all the email marketing tools that we have curated for you:

1. Litmus

Litmus is one of the best email marketing tools online. With the help of Litmus, you can create emails and test them. In case you didn’t know, emails are also coded. And the coding for email is different from the coding of a website.

There are chances that in the beginning, you end up sending a mail that has a broken image, link, or even minor errors that makes your email look sluggish.

Just remember that a good email marketing campaign is when your images are properly arranged, the text is visible, links are working, and many more things.

This is why before searching how to send bulk mail, you need to figure out whether you’re making an optimized mail or not.

2. Mail Chimp

Mail Chimp is one of the best free email marketing tools that has a lot of features to serve you. In case you’re wondering what Mail Chimp does, let us segregate its features for you.

You can create campaigns from the dashboard of your Mail Chimp account. Make various polls, ask for questions or raise a form from your Mail Chimp account and interact with your subscriber list.

You can manage your recipient list and create separate audiences and then select which audience you want to send some specific mails to. This is how you can get targeted results for your email marketing campaigns.

Mail Chimp comes with a free version that allows up to 2000 subscribers or 12000 emails per month and the Pro version unlocks for $10.

3. Drip

Drip is one of the best email marketing tools for ecommerce store runners. This tool helps you create, manage and edit your email marketing campaigns that includes integration with Shopify as well. If you feel like sending mails with offers on your eCommerce store that’s running on Shopify, then Drip could be the tool for you.

For starters, Drip is free for up to 100 subscribers. After this, the paid version starts at $41 for up to 2500 emails and $83 for 5000 emails.

So, these were important points about what is Email Marketing and some of the tools for every business that you can use for email marketing. You may use these tools for sending bulk emails, offers, good morning messages, and other such things.