What Is Influencer Marketing and Does It Really Work?- Fact Check!

Last Updated on September 3, 2022

In case you’re deciding to go for Instagram influencer marketing or any other influencer marketing for your brand, then you might have asked: Does Influencer marketing really work?

It’s understandable that you may think that you’re paying an individual to share your picture. They are only getting paid to speak a few words about your product, what’s so special about it?

It’s fine. You’re not alone in this. Many people have asked us whether Influencer marketing really works or not. So, in this blog, we’ll answer if how effective is influencer marketing?

Why Influencer Marketing?

1.  Influencer Marketing Boosts Your Sales

In a recent survey, it was found that Influencer marketing increased the sales of a brand by up to 400%. If you are reaching out to an influencer who has a lot of engagement on its page, then Instagram influencer marketing can be the best investment for you.

Influencer Marketing Boosts Your Sales

More engagement means more chances of getting your product purchased. But, that’s not all. You might not even get a single sale. There have been times when influencers with millions of followers were not even able to sell a meagre 36 T-shirts.

So, it is up to you to decide which influencer you want to reach out to. But, in other cases, there have been some influencers with 10,000 followers who sold products worth millions of dollars.

It’s all about the Instagram influencer marketing strategy that you develop with them.

2. Influencer Marketing Builds Trust

One of the major benefits of Influencer marketing over running paid media is that people trust influencers. Influencers have built up trust amongst their audience in all this time. And this is why their audience has stuck around them for such a long time.

The mouth to mouth word holds a lot of power as compared to running advertisements. The influencer marketing India is seeing, it’s just amazing.

You need to check out the way influencer marketing India has witnessed in the technology sector. Every month, more and more mobile phones are launched in India as compared to the rest of the world. And the companies are making millions of profit every month.

How do you think is it possible? Because of word of mouth! The influencers are getting paid to be either “neutral” or “positive” in their reviews. This is how the companies are making a huge profit and influencer marketing is booming.

3. Don’t Look for Numbers, Look for Quality

Recently, Instagram started hiding likes and views of posts in different countries. This way, you can focus on targeting influencers that are producing quality content rather than just flaunting numbers.

Women doing shopping after watching videos ads

So, now you can focus on influencers that build quality content. Just remember that if you have an influencer who makes content that makes people watch the video till the end, there’s nothing better than that.

No matter if you’re unable to get sales from this influencer’s video, but you’ll be able to get a quality video made that you can leverage later on.

4. Your Strategy Matters a Lot

Influencer marketing may not work for you if you only hire one influencer. The word influencer itself comes from the word influence. The way influencer marketing India has seen, you can learn from that.

Any company that is doing influencer marketing hires at least 5 influencers of the same type. Now here you have to understand why 5 influencers of the same category.

The reason is that the influencers who focus on one niche, they all have a similar audience. Many of the subscribers or followers are mutual.

So, when a group of influencers posts about the same product at almost the same time, you have more chances of “influencing” more people to at least click on your link.

5. Understand the Time of Posting Your Content

We have worked on various influencer marketing platforms. and we know that there are some specific times when posting is highly effective. On Instagram, you can find out at what time is an influencer’s audience most active at.

Sometimes, the influencers get a little lazy and post at any time they feel like and this isn’t a good influencer marketing strategy.

Therefore, try to be clear with them about the time at which you want them to post your content.

You may check out their audience active data by asking them to give you a screenshot of the Activity section in their Insights panel.

6. Influencer Marketing Is Not Ad

Nobody likes to see Advertisements. People are so tired of watching Advertisements that they’re paying for different websites and platforms to get an Ad free experience.

Influencer Marketing Is Not Ad

Just like our previous point, if the influencer has produced quality content with your product or service, people would love to watch that content.

Instagram influencer marketing is one of the most popular influencer marketing platforms. Other than official influencer marketing campaigns, there are some unofficial influencer marketing campaigns.

In such campaigns, companies pay people to “speak” something about the product but don’t allow them to make it look like it’s paid.


Influencer marketing is one of the best ways to reach your marketing goals. But, all you have to do is strategize a marketing plan that goes along with the trends and the Insights report of your influencer.

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