Wix vs WordPress: Crucial Differences to Consider in 2022

Last Updated on November 17, 2022

A website builder is the foundation of the website, and choosing the wrong website builder can make your site unstable and slow and may also cause users to migrate their site to another platform. However, the market is filled with various website builders that do not allow the website to slow down. Wix and WordPress are also some of those builders.

Although both website builders are some of the best in the market, their features and functionality are different. Going with a website builder with eyes closed is definitely a bad choice. To make sure you are using the right builder, we will give you a detailed Wix vs WordPress comparison.

What are Wix and WordPress?

wix vs wordpress
Image Source: logixbuilt

Both WordPress and Wix are some of the best website builders in the market, and on the surface, some similarities are shared between them. Both platforms provide all the features needed to create a professional website.

Although there are many similarities between the two platforms, they were each designed with a particular goal in mind.

The idea of Wix is to serve as a platform for creating content-based websites like:

  • Brochure sites
  • Blogging
  • Photography portfolios
  • News sites

While on the other hand, WordPress is designed to be the solution to create websites of any niche. 

Wix vs WordPress Pricing

One of the primary distinctions between the two website builders is their pricing. Wix offers both free and premium versions of its website builder. On the other hand, WordPress is a completely free builder.

Although WordPress allows users to use the builder for free, various WordPress themes and plugins require users to make a subscription to use the best features. However, an professional and attractive website can still be created in WordPress.

On the other hand, Wix also offers a free version to build a website, but it offers very limited features and functions to users. Moreover, a website created with Wix for free cannot get Google Adsense approval.

As for Wix premium, the plans divide into two different categories’ Website Plan’ and ‘Business and eCommerce Plan.’ Both plans offer different pricing, and the ‘Website Plan’ divides into four categories while the ‘Business and eCommerce Plan’ divides into three.

Wix Website Plan

Connect Domain – $1.09/mo

Combo – $1.53/mo

Unlimited – $2.27/mo

VIP – $3.98/mo

Business and eCommerce Plan

Business Basic – $2.76

Business Unlimited – $3.67

Business VIP – $6.12

All the plans of Wix offer additional storage, access to certain functions, video hours, eCommerce features, bandwidth, and more. Furthermore, a domain can be added with all of Wix’s plans or with just the separate ‘Connect Domain plan. Google Adsense can also be approved with Wix premium plans.

All the plans of Wix follow a feature-to-price ratio, and each plan category is suited for specific websites.

In conclusion, the pricing of Wix is reasonable, but WordPress allows users to use the platform for completely free. The free plan of Wix is imposed with various restrictions, making WordPress the better choice of builder.

Wix vs WordPress: Templates

Wix and WordPress offer various pre-designed templates for users (in WordPress, templates are referred to as themes).

Both platforms offer a variety of templates, and additional templates can also be purchased through the market.

The default color, typeface, and other features can be customized, and additional features can also be added with ease on both platforms.

Quantity of Templates

Wix offers users over 800 pre-built templates, while WordPress includes over 10000 themes for free. Moreover, including all of the premium themes in the market, the number of WordPress themes goes over 31000.

Ultimately, in terms of the number of templates, the number of WordPress themes is far higher than Wix. Take note that Wix free version does not allow users to change templates once imported. The number of templates is much higher in WordPress, but what about quality though?

Quality of Templates

Both site builders include appealing and professional-looking templates that are open to customization to meet users’ needs.

The quality of both site builder templates is impressive, but as you may have expected, WordPress is the winner. The themes of WordPress are much more attractive and have much wider room for configuration. The template quality of Wix is also impressive but not good enough to outclass WordPress.

In all, the quantity and quality of templates are much better in WordPress than in Wix. Moreover, WordPress offers various themes for multipurpose uses, allowing users to create attractive websites without getting lost in the vast market.

WordPress vs Wix: Ease of use

WordPress offers various plugins and themes that include powerful features which automatically resize – texts, images, forms, etc., and gives a 100% response time. Furthermore, the features of WordPress automatically adjust the website according to different screens.

Wix, on the other hand, uses absolute placement, which means that site items are positioned by pixels. In practice, this means that users must design two versions of their website: one for desktop and one for mobile.

Although it may seem like a time-consuming process, Wix automatically creates a website for mobile versions and allows users to create changes if necessary. This may seem like a con of Wix website builder, but actually, it is not.

Wix allows users to make their website more streamlined for different screens and automatically hides superfluous elements for mobile screens. However, there is also no denying that it is a time-consuming process.

The main difference between Wix vs WordPress’s ease of use is that Wix is a front-end interface website builder, meaning the user can see what they edit in real-time, allowing them to make changes accordingly.

On the other hand, WordPress also allows users to see front-end changes; it also offers additional website builder plugins such as Elementor, WP Bakery, and more, allowing users to create a much more attractive website easily.

Wix only offers users the drag-and-drop builder, while WordPress allows users to build and customize their website in various ways. Although the Wix builder is a bit more restrictive, its features and functions are more than good enough for a responsive and mobile-friendly website.

All in all, in terms of ease of use, WordPress is the better builder as it offers much wider room for customization and can be used to build websites of niche more easily.

Wix vs WordPress: Customer Support

Wix vs WordPress Customer Support
Image Source: Metricks

On paper, the customer support of Wix and WordPress is pretty much neck to neck. Both website builder offers reliable 24/7 live chat and phone call support that can be used to solve any queries regarding the platform. 

Although both platforms offer excellent support, the customer support of WordPress is much better, as it includes various articles and videos to support the users. Moreover, the interface of WordPress is also much better, and the customer support window can be opened anywhere on the platform.

While on the other hand, Wix customer support can also be opened directly through the dashboard, its support takes a bit longer time to connect, and the guidance is also less accurate than that of WordPress.

All in all, the customer support of WordPress is much better than that of Wix, as WordPress customer support provides instant replies and offers a much larger variety of videos and helpful articles to help users out. On the other hand, the customer service of Wix is a bit unstable and takes a longer time to solve queries.

Wix or WordPress

For anyone creating a new website for a small business at a reasonable cost without losing capabilities, Wix is a suggested builder. Wix is the ideal website builder for brand-conscious entrepreneurs since it offers a user-friendly drag-and-drop editor to empower users to unleash their creativity.

Use Wix if

  • Starting or running a small online store.
  • Wants a variety of creative tools.
  • Wants a larger variety of templates.
  • Wants to run a blogging website.
  • Tight on budget.

On the other hand, WordPress can be used to create websites of any niche without spending a single penny. Moreover, WordPress is the world’s biggest open-source and content management system. Unlike Wix, an professional and attractive site can be created on WordPress for free. Furthermore, the site created with WordPress can easily get Google Adsense approval.

Use WordPress if

  • Needs experience building a website.
  • Wants a fast and stable website for all screens.
  • Wants an SEO-friendly website.
  • Wants to build an eCommerce website.
  • Wants to get Google Adsense approval.


1. Which platform is more user-friendly?

Wix is often praised for its user-friendly drag-and-drop interface, while WordPress is lauded for its flexibility and customization options. Ultimately, WordPress proves itself to be a much more user-friendly website builder.

2. Which platform is more affordable?

Wix offers both free and paid plans, while WordPress is a completely free platform. Being a free platform automatically makes WordPress an affordable builder and only requires users to purchase a hosting and domain.

3. Which platform is better for SEO?

WordPress is better for SEO than Wix, as it gives users more control over things like the website’s title and meta descriptions. Moreover, WordPress allows users to install plugins to make their website’s SEO performance.

To Conclude

WordPress is a free and the biggest open-source content management system and allows users to quickly create an attractive and professional-looking website of any niche. Moreover, WordPress includes various plugins to increase the site’s performance and gives users a much easier time in building the website.

Although Wix can also be used to create websites of various niches, the performance speed of Wix websites are slightly less than that of WordPress.

To conclude this Wix vs WordPress comparison, WordPress is the winner as it is much easier to use, affordable, has a wider range of features and is SEO friendly. However, take note that if you only need to build a website to test endeavors, then Wix is the choice to go with.

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