Wix Review 2022 : Pros & Cons, Features, Security & More

Last Updated on November 17, 2022

Wix is one of the most popular drag-and-drop website builders and is popular amongst bloggers, entrepreneurs, and small business owners. Thanks to its low-cost subscription plans, various elements, and widgets, Wix has gained popularity as one of the easiest website creation platforms. 

Although Wix has a lot of features, it also has some shortcomings, which we will talk about in detail in this Wix review.

To start this Wix review, let’s first take a look at its pros and cons:

PROS CONS
  • Impressive site performance
  • Massive template collection
  • Intuitive drag-and-drop builder
  • Various additional features available in the Wix app market
  • 24/7 customer support

  • Templates are not interchangeable
  • The free plan forces Wix branding
  • Tracking and analytics are not available in the free version
  • Premium plans are limited to a single site only
  • Wix sites are not transferrable

Wix’s Security

Security is always a high priority when choosing a website builder. After all, no one would like to invest their time and money in building a site that is likely to get hacked. 

Wix makes sure that the users won’t face these threats and that they have a safe and secure time building their perfect website with the following:

  • In-Built SSL Certificate: All sites created in Wix serves over HTTPS, meaning they are protected by an SSL certificate.
  • Secure Pre-Saved Card Details: The payment details that your customer chooses to save are secure and protected.
  • Double Payment Authentication: Wix double payment authentication prevents fraudulent payment attempts and ensures safe transactions.
  • PCI Compliant: Wix uses gold-standard payment ecommerce security and keeps payment detail safe from theft and fraudulent attempts.

Help and Support

Although Wix is one of the easiest platforms to build a site, the first look at its feature-rich pages can be intimidating, and various problems can occur when building a site and after publishing it. However, Wix has reliable 24/7 customer service that can help users with their queries.

The customer service of Wix supports multi-language, meaning you can expect helpful guidance in your mother tongue. Moreover, Wix contains various video tutorials that guide users through the step-by-step process of creating a website.

Wix Templates

wix review choose the best template
Image Source: Wix

Wix provides its users with over 800 templates for free. Although its template library is completely free, the Wix templates are not interchangeable, meaning you cannot change a template once it is installed on your site.

Though you might not need to change the templates, Wix allows users to customize them completely. The Wix templates have a professional and visually appealing look to them, and as long as you populate them carefully, you can attract visitors.

The templates also make a good impact with spacing and typefaces. Moreover, the templates are open for easy drag-and-drop editing, and high-quality photos and videos can be used as the site background.

Speaking of photos, Wix provides a large library of licensable images, vector art, and icons that you can use for free. If you are not satisfied with the library, you can directly buy Shutterstock images and videos through Wix at a discounted price.

Wix templates are organized in categories, allowing users to find a template that meets their needs easily. Moreover, the large category of templates allows users to be picky. For example, if a user browses templates in the online store category, they will also have the freedom to choose which sub-category they want.

Wix templates are not only limited to images, videos, and elements, a library of music is also given to the users.

Although you can change the colour scheme and typeface anytime you want, if you want to change the template to make your website more appealing, then, as said earlier, you can’t do so.

Wix Site Builder

Wix offers users two methods to build a website:

  • Wix Editor
  • Wix Artificial Design Intelligence (ADI)

When creating a Wix site, users are given the option to choose between the standard Wix editor or the Artificial Design Intelligence (ADI). Let’s first take a look at both of them, starting with Wix Editor.

Wix Editor

Wix editor offers complete customization control over the website, and users can add and edit elements and widgets without any codes. The customization elements in the Wix editor are not hidden shells within shells; they are out in the open and can be used to make your content more visually appealing.

The editor is easy-to-use and does not require the knowledge of either coding or designing. If you like a element, you can drag and drop it to the desired place on your site. It revolves around a simple concept as that and offers standard customization.

Wix Artificial Design Intelligence

The Wix ADI aims to build an appealing website easily without requiring the user to show their coding skills.

Wix ADI builds a website based on a questionnaire and the information it got from the user’s online searches. 

The ADI lays downs the foundation for a website by selecting a template importing elements and widgets in the site. Although users can’t change templates, they can customize the elements and widgets to their liking with the simple drag-and-drop editor.

On the negative side, the Wix ADI gives users comparatively low control over their website design and features than the Wix editor. To make more customization in your website, you will need to go to the Wix editor to do so.

Is Wix Artificial Design Intelligence (ADI) Better Than Wix Editor?

Wix Editor Vs Wix ADI
Image Source: Qwerty Experts

In a nutshell, the Wix editor allows users to edit anything and everything on the website, while Wix ADI generates a design based on the information it has. When it comes down to their comparison, Wix ADI stands above the editor, as it is easier to use and takes comparatively less time than the editor.

Can You Sell With Wix?

Yes, you can sell an unlimited amount of products through Wix (both physical and digital). Users can manage their shipping orders and shop pages in Wix.

It’s wide-variety of template libraries also includes templates for eCommerce sites and allows users to choose their sub-category templates to make the website-building process much easier.

The inventory, shipping, payment methods, and other pages on the site can be directly managed in Wix. Speaking of payment, Wix includes over 50 payment transition methods. Online transactions through Wix are completely safe from online thieves and fraudulent attempts.

To sum it up, Wix is one of the best platforms to create an ecommerce website for small and medium-scale businesses who want to make their name online.

Tax and Shipping

Wix has reasonable tax and shipping options that can be set up per-religion basis. Although tax calculation is also available in Wix, it is only given to higher plan users of Wix.

Although Wix has automated tax in its premium plans, it limits them to 100 transactions in the ‘business plan’ and 500 transactions in the ‘business VIP plan.’ The transaction number resets to zero every month, which may cause problems if you have more monthly sales.

Users can set shipping rates per region and can configure the rules to calculate shipping prices based on their region.  

Is Wix Mobile Friendly?

Wix Mobile Friendliness
Image Source: Wix

As the internet is mostly accessed via smartphones, everyone wants their website to be mobile-friendly. Wix is well aware of this and boldly says, “look amazing on every screen with a mobile-friendly version of your website.” 

Although Wix allows users to customize how user’s website will look on mobile screens, Wix CMS uses absolute positioning. Absolute positioning gives users more flexibility in positioning elements but does not adapt well to different screens.

Absolute positioning means that although Wix provides responsive elements, you cannot make a completely responsive website with Wix.

In practice, using absolute positioning means that you will need to pay a LOT of attention to the position of each element to make your website look good on mobile screens.

That said, the absolute positioning does make it easier to move, resize, and hide elements to make the website look more organized and attractive on mobile screens. Users can click the mobile icon to see how their website looks on mobile screens and can make changes according to it.

That said, websites made with absolute positioning are inevitably a bit less mobile-friendly than websites built using responsive design. Wix editor only uses absolute positioning, which can be time-consuming depending on how you are laying down your content.

Should You Use Wix to Build a Website?

Ultimately, Wix is a good website creation platform for small businesses and even individuals who want to quickly create an attractive website with tons of features without pushing their budget.

While on the other hand, bigger merchants should consider other platforms to build their websites, as Wix has various limitations, and some of those restrictions also affect its eCommerce capabilities.

To Conclude

Wix has various flaws in it, and although most of them can be fixed by upgrading to its premium plans, some of them stay put in their place, like the non-interchangeable templates. However, in terms of overall look and functionality, Wix is a well-featured platform for small businesses and can be used to create a professional-looking website within a low budget.

The platform is easy-to-use and has AI and various other supporting tools and videos to help the users create their wanted website.

As for its back draws, the biggest one would be that users cannot create completely responsive websites. The other major downside of Wix is that users need to stick with a template they picked. They can customize the template but cannot change it with another template.

Although there are various drawbacks in Wix, none of them are back-breakers. Wix is an easy (and free) platform that can be used to create websites without any tech knowledge. Overall we will highly recommend you to try Wix to create your websites.

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